From magazines and websites to vision statements and TOV; from press releases and scripts to product descriptions and Instagram posts; from curated events and short films to culturally relevant creative concepts; Helen has lent her skills to a wide range of projects for commercial clients. Here’s just a few examples.



The creative consultant for this start-up luxury skincare brand that debuted in Harrods. She worked with its founder to shape the look, feel and voice of the range. This involved writing the brand profile, packaging, marketing material and website copy. She also introduced the brand to key individuals in retail, PR and art direction and oversaw social and blogs.

Visit Epara


Giles Deacon

Helen worked via an agency with this legendary London designer and couturier. She wrote press releases, show reports and regular website stories as well as a designer profile.

Visit Giles Deacon


Stella McCartney

Helen wrote seasonal brand stories for this global luxury brand. This involved working closely with the design, production and marketing teams to crystallise the inspirations, ethical messages and mood of each RTW collection.

Visit Stella McCartney



Helen worked via an agency with this leading haircare brand to help communicate its relationship to London Fashion Week and beauty trends. This took the shape of magazines, editorial website, show reports, film scripts, advertorials and social posts.

Visit Toni&Guy